Whether you are running a high school, a hospital, or even a cookery show, you definitely know that every venture needs a plan. However, instead of being static, the plan should be continuously improved. So surely, you must be making changes to your game plan every now and then to boost your income.

But how do you go about this? How do you know whether your strategies are working? How do you know which part of your plan is working and which part isn't? Unfortunately, no matter how much we try, we often cannot see our own product or service from the consumer's perspective. The only way to do that is to listen to them directly.

Bill Gates, the founder of Microsoft, once said that "Your most unhappy customers are your greatest source of learning." All you need to do is find solutions to their problems, and for that, we need to listen to complaints.

So why aren’t we all doing it?

Yes, you read that right. We aren't doing it.

Did you know that most companies actually don't take direct feedback from users of their products and services? A study by Hubspot found that about 42% of all companies fall under this category. And to say that they all claim to put their customers first! That's just outrageous. It is no surprise that only 12% of people believe businesses that claim customer satisfaction to be their top priority.

Perhaps what really is to blame is the lack of proper means for businesses to take this feedback. Unfortunately, several problems come in the way of traditional feedback collecting methods that attempt in understanding customers.

What are these problems?

Fear of repercussions

Speaking out about any issue often leads to the embarrassment of either party. When you point out a flaw in something someone does, they might feel insulted. Even if it is solely for the team's good, it might eventually change the dynamics of your relationship with them. This fear prevents most people from giving any reviews to the people they work with.

Ego

When you hear something negative about yourself from a friend or a co-worker, your first instinct will be to get hurt by their thoughts, and your second instinct would be to worry about what they must now think of you. In some cases, you might even choose not to consider an opinion if it comes from a person you do not think highly of. Perhaps when you cannot put a face to the voice giving you advice, you would be more likely to let go of your ego and lend an ear.

One-way communication

So, it seems a little obvious that the solution to the problems we discussed above is to have it all be anonymous. But that means, when you receive a review from someone, you can't respond to it because you don't have their contact information. You might have doubts, you might not have understood the context, or you might simply need more information. But you appear to have hit a dead-end here.

Spam content

When you get anonymous feedback from people, how would you sift through the bulk of reviews you get and identify the genuine ones? People can be cruel, or just even bored, and write up meaningless, offensive, and hurtful reviews just to spite you. Bullies hide behind the veil of anonymity and misuse the opportunity provided to them.

So yes, factors like these make it really hard to get authentic feedback from people you work with. But, surely, if the process was easier, anonymous, and more reliable, who wouldn't want a ticket to happier customers?

This is where Saajal.com comes to your rescue.

Saajal is your answer

By maintaining secrecy and anonymity, Saajal allows users to voice their opinions fearlessly. There are no adverse outcomes for the thoughts they share. When you allow people to say whatever is on their minds without being scared of their words' consequences, they tend to give honest feedback.

To create an account, all you have to do is enter your phone number. Then, once it is verified with an OTP, set yourself a password and name your account. Next, you can add a description of up to 500 characters, and voila! You're done.

What’s more? It’s got amazing features!

Ease of access

Finding a person or an organization on Saajal is extremely simple. You can use something as simple as their phone number to identify their profile. Or, you could even display your Saajal link on your social media, which they can access with a tap. No logging in, no passwords, no linking of personal information. They can give their anonymous reviews right away.

Chat

The feedback you send or receive is not a one-way thing. You can chat with your customer to get to the depth of the issue and better understand where they're coming from, all while having no idea who is on the other side of the screen. You can even use the reply feature to let somebody know how their concern is getting addressed.

Filtering

There is a lot of meaningless hate on the internet. Saajal has a moderator powered by Artificial Intelligence to detect and remove such content. In addition, any feedback that is offensive or blatantly abusive is automatically screened.

Insights and Analysis

The Entity extraction in our software enables it to extract keywords from your reviews and organize them according to the areas of concern. The data is then analyzed to give you detailed insights, which you can use to alter your strategies.

Security

Not only is the entire process anonymous on the user interface, but it is also fool-proof on the back-end. Being end-to-end encrypted, you and your clients can be assured that your private data is completely safe on our platform.

Reasonable pricing

For small businesses that exchange up to 1000 messages a month, Saajal is completely free. If you are a medium-sized business that needs about 5000 messages per month, you would have to pay around 9 dollars per month. You will also get powerful insights on the collected feedback and e-mail support in this plan.

Large businesses that will need to exchange 10,000 messages per month on Saajal can go for the $19.99 plan with e-mail support, chat support, and sentiment analysis.

And oh, in all these plans, the first six months are on us! Try it for free. If you need a hybrid of these plans or have custom requirements, all you need to do is give us a call, and we can work out a plan that works best for you!

Why Saajal is your best bet

Here is an elaboration of some situations where Saajal can be extremely useful.

Why businesses need Saajal

When clients give feedback to their businesses in public reviews on their website or Google reviews, authenticity is lacking. As a result, customers can shy away from being brutally honest. Also, since bad reviews can jeopardize a brand's reputation, the focus of the business might move towards shifting the blame rather than fixing the mistake and improving the customer experience.

Most reviews are also one-way, which means that businesses seldom get a chance to explain their side of the story. Using Saajal, companies can have a chat with their customers while keeping them anonymous. In this way, they can take constructive feedback with the sole intention of improving their services. This is a win-win situation, as the customer also feels like their opinion is being valued.

Why academic institutions need Saajal

Imagine students being able to give feedback to teachers without wondering how it might affect their grades. Teachers are also more likely to tale criticism better from across a screen than in the classroom!

Students often get bullied at school. They may be unable to share their problems at school due to pressure from bullies. At home, they might be worried that their parents would overreact and lead to their friends calling them crybabies. Having the students and school authorities on Saajal may help stop bullies and aid in addressing students' issues without causing damage to either party.

Teachers and professors often fear the higher management in academic institutions. However, should they have any reservations about changes in curriculums or the student-friendliness of the campus, they can report it easily on Saajal.

Why corporate workplaces need Saajal

Saajal works great to pass feedback from employees to their employers. For example, if you want to know if your team management strategies are working, your employees will never point out your flaws to your face, but they could on Saajal! This is an excellent way to ensure employee satisfaction.

Also, bullying is a major issue in offices. Women can feel threatened in the workplace, and it is constructive for the organization to nip these kinds of problems at the root rather than wait until it is too late. In the absence of a platform like Saajal, victims would often have to wait until it is too late because they may fear being manipulated. Anonymous feedback really helps keep everyone in check and fear that wrongful behavior will not be tolerated.

Other ways you can use Saajal

If you conduct a live workshop, people may be embarrassed to raise some concerns throughout the event. Through Saajal, you can keep the comments coming long after the workshop. This would work for a relatively smaller meeting as well.

Saajal can also be used to aid in personality development. For example, getting anonymous feedback from friends, family, or even someone you barely know can help you make relationships better and grow as a person.